Our final presentation for closing session was given by Rich Jutkins. He is the president of Stamping Up. What Rich had to talk about was how SU! can grow.
Rich was quick to point out that in order for SU to grow we have to expand our customer base. We can not continue to grow without reaching out to not only our experienced stamping customers, but also those new stampers who have yet to get their fingers inky. Two groups that Rich wants us to focus on are those with crafting experience who don't buy from us, and those with no crafting experience.
He recommended the following steps to finding and reaching those two customer groups.