So Tip number was was Don't Sell to Strangers. No, that doesn't mean you have to ingore those leads on DBWS from people you don't know. It just means you need to get to know your contacts. Find out about their lives and see what needs you can meet. You have to start a conversation.
Then Emily says to do your homework. Homework can come in many different forms, but some of the most common are listed below. This is how you keep track of all those contacts who haven't ordered from you quite yet.
The next piece of advice is a little off the wall. Wear Clean Underwear. While this isn't being taken literally, it means to have a Strategy or Incentive in place. We wear clean underwear in case we are in an accident, we do it as a strategy to prevent embarrassment just in case. This is what Emily was talking about.
Finally, the last piece of advice from Mom is don't forget to smile. This is sometimes easier said than done. Especially when you have those trying contacts who want to know why you can't show them how to use the BigShot they bought at that box store with their 40% off coupon.