Saturday, August 8, 2009

Why Workshops

Pam Morgan, the Vice President of demonstrator services and development talked to us about using the new holiday mini in our workshops. She said that in the future the emphasis will be put on our mini catalogs while our idea book will be a little smaller and contain more of the basics. She suggests designing our workshops around the mini and only using the catalog to show the accessories used during the demonstrations. This is recommended because often times the customers feel overwhelmed by the sheer number of choices. She also explained why workshops were so important to the demonstrator. As I had said before, SU! is really focusing on getting back to the workshop. It brings in new customers and allows us to share what we love even more.

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